We are at a point in life where mere wishes alone and even sweet talks are not enough to get things done. We need to actively engage our audience and people around us to achieve a common goal and get the things that we want done. To do this, we need the right skill set and that importantly must have Friendly Persuasion in it.
Listening is a strong emotion, as opposed to what many think of it to mean surrender. When you listen, you process information right, you know the strong and weak points of your counterpart, then you are able to pick a consensus that will create a win-win situation for both parties